On-Page SEO Services

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Any website owner knows how critical search engine optimization is to website traffic and sales; however oftentimes a website will be quickly created and off page SEO will be primarily focused on. While building backlinks, creating guest posts, and working on social media promotions are all essential for a highly profitable website, I often find that the on page SEO is lacking. By not focusing on the few simple optimization tactics for the website itself, the website simply does not reach its potential in terms of ranking and traffic.

So what is On Page SEO?

Well, in a nutshell, it is essentially what you do on the website itself to optimize it, and to promote a higher rank on search engines. These all help you to get more website traffic. Unlike off page SEO, on page SEO is in reality fairly simple and straightforward. You can easily make a list, run through the whole site, and optimize it for search engines. Once you have optimized it we can safely say that you are done! No need to constantly update things and check on it. Should you post any new content to the site, however, you will need to make sure that it is optimized as well.

Optimizing your website

Optimizing your website for search engines not only helps you to achieve a higher rank, but it also increases user efficiency. A search engine looks for certain features of a site and so you will find that the higher your website is optimized, the higher conversion rates will likely be.

Keywords

Keywords are crucial to page ranking on search engines. After extensive keyword research, it is essential to use the keywords and appropriate long tailed versions in various places on the website including:

• Alt tags
• Meta description
• Headings (H1, H2, H3)
• Titles

Page loading speed

Ever sat there staring at an annoying loading screen? Well chances are if you have waited more than a few seconds (which is a generous amount of time by anyone’s standards nowadays) for a page to load, then you will most probably just leave. Search engines recognize not only the page load speed, but also the bounce rate for your site. A fast loading speed is absolutely essential and will also decrease the bounce rate for your visitors.

So it is important that you keep an eye on your page loading speed. Increasing page load speed can be done by:

• Reduce any scripts on your page
• Use a CDN such as CloudFlare to speed up your site and deliver content faster to your visitors
• Optimize your images using CSS
• Compress wherever possible
• Enable browser caching

Responsiveness

A responsive website is one that is usable both on desktops and on mobile devices. Now, a vast majority of searches done are on a mobile device making it imperative to have a site that is optimized for smaller screens. Ensure that your mobile website theme features large buttons, an easy navigation, and appropriately sized media for easy navigation because this will play a critical role in your on page optimization rating.