Off-page SEO is about using promotional techniques to increasing the ranking of a website in the search engine results page (SERPS). It is done after on-page SEO. These include:
- Link Building : a website that is useful will have more incoming links from other websites
- Social Media: it will get more social media mentions (]likes, tweets, +1's, pins etc.)
- Web 2.0's : it will get more bookmarks and will be shared more among communities