Is your Website Focused on your Customer?

"It is the well-satisfied customer that will bring the repeat sale that counts" - James Cash Penney

Imagine you are at a networking meeting and the person you meet speaks only about herself. Soon you find yourself moving away from her. The same thing happens on the web. We come across Websites that talk about themselves all the time and not about you, their customer. They talk about their product being the best in the world and their technology being second to none - it's never about you, it's always about them. Your customers are not interested in you, your dog or cat, or even your grandma. They only want to know what you can do for them. If your site is not about your customers, they will leave.

Here are some ways to create a customer-focused Website:

Understand your customers' needs and motivations

Understand what your prospective customers are looking for and deliver it. Give them what they come for. Understanding customers' needs and providing them with a solution is the key. By providing a solution to their needs, you give customers a reason to buy from you. For example, Mercedes does not sell cars, they sell luxury.

Focus on the benefits of your product or service

Does your website talk about the features of your products or the benefits of your product? Take a look at your site. If it talks more about the features of your product, rewrite the copy to sell the benefits. For example, instead of focusing on the engine, body and performance specifications of a car, focus on how a powerful engine helps the driver accelerate quickly to get onto busy highways.

Use conversational language

Writing in an informal, personal style makes your visitors feel you are talking directly to them and gets their attention. When writing content, keep your tone friendly and your sentences short.

Address potential objections

Prospects raise objections because they have questions about your company's credibility, the solution your product or service provides and its value. An objection is nothing more than a request for additional information. Address your customers' objections by educating them on the benefits of using your product or service.

Provide useful content

Add articles on your site that tell readers more about your field of specialty. For example, if you are a coach, write articles on coaching. If a Website is designed well and if it provides loads of content, it establishes credibility. By offering information, you are educating your customers and establishing trust. The more information you offer, the stickier your site will become. This will keep your visitors coming back to your website.

Make your customer the focus of your Website and turn her into a well-satisfied customer that brings in repeat sales.

- Nina Menezes

 

Back to Articles