Getting your website listed in the major search engines is an absolute necessity. Why? Because a majority of users on the net use them when searching for information. When they type your keywords in a major search engine, up pops your website, or at least you hope so.
The easiest, fastest and free way to get listed in any of the major search engines is getting links from other related sites that point to your site. Once you get your website listed in one major search engine or directory, your site will appear in the others.
Before you write copy for your site. Find out what keywords you would like your site to be found under. The keywords you choose may not be the keywords people are actually looking for. Wordtracker is a good tool to research keywords. Phrases work better than keywords as some keywords are very competitive.
The page title is the word or words that show up in a browser's title bar. Many sites waste this space by using Welcome, Home page. etc. Use your keywords in the title tag as many search engines give importance to the title tag.
Use your keywords liberally throughout your text copy so search engines will know what your site is about. The more focused and clear the content is on your Web page, the better your chances of ranking high.
Use one theme per page and optimize each page for this theme.
Make your site a resource by updating your pages with new content. Updating your site often will make search engines visit your site regularly
Try to get your site linked on as many sites as possible. The sites linking to you should be related to your business. For e.g. if you sell vitamins, link to health related sites. The sites should also be of high quality. Consider exchanging links thus increasing your ranking the next time a spider crawls through your pages.
Consider getting paid listings. For a fee, you can guarantee that a search engine will see your website, and that your website will be ranked.
Getting high rankings takes time. Do not expect traffic to increase immediately. Remember, if no one knows where you live, no one will come and see you!
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