According to Wikipedia, search engine optimization (SEO) “is the process of improving the visibility of a web site or a web page in search engines via the ‘natural’ or unpaid (organic or algorithmic) search results.

What this basically means is that SEO is the preferred, natural method for driving traffic to your web site. While there are other methods in which a site owner can bring traffic to her site (some of which are unethical and can result in your site being penalized by search engines like Google) SEO is still the best way to ensure that people find you on the web.

Why Do You As a Site Owner Need SEO?

It’s natural to think of a web-based business as something different than a brick and mortar store, but in fact, the principles in how the business operates are nearly identical. Your web site is your storefront whereby people can see what it is you have to offer. The only difference is that traffic doesn’t come from people walking along the sidewalk, but rather through people typing into a search engine exactly what they’re looking for.

When people do these kinds of searches, statistics show that the results that appear on the first 2-3 pages of a search are the ones that get the most attention. Those that are lower down on the search rankings often go ignored, which is why it’s so vital to use good SEO techniques to ensure that your site shows up within the first 3 pages.

A Few Words About Web Site Design

When people think about web site design, they often think of the layout, the colors, the graphics and the fonts. And while those are all important to the image of your business, and for visitors to easily navigate your site, the truth is that it doesn’t matter how nice your site looks if no one can find it; that’s where SEO can help.

Every good web site design should employ content that’s optimized to be found when someone types what you’re offering into a search engine. But good SEO and web site design require optimized content such as keyword placement in title tags, heading tags, etc. – things a good web site designer will know how to use to your benefit.

Increasing Sales is Your Goal

If you’re operating an online business then you’re probably doing it to get more clients. While some people have their sites up for information or other purposes, we’re focusing on SEO as a way to bring paying customers to an online business. And if you’re not using good SEO techniques, you might not be getting the clients who are looking for what you’re offering. Unless you have an advertising budget like Amazon, you’re going to have to find other ways to drive traffic to your site, and SEO is the best way to do that.

Good SEO techniques will result in not only more traffic coming to your site, but the kind of traffic that’s made up of people who are searching for targeted keywords, which can help your business in the long run. And that’s what it’s all about.

The Internet seems to change almost daily. Trends that were popular a few months ago can become outdated almost overnight. Nowhere is this more true than when it comes to website design. With each new evolution, new standards emerge.

Navigation bars are one aspect of site design that seem to constantly change. So, what are the current trends?

When the web was still in its infancy, navigation bars took the form of a graphic interface and some were even Java-based. These types of navigation bars worked very well and are still fairly popular today.

However, as webmasters soon discovered, the function of a navigation bar played a large role in how deep visitors would travel into a particular website. Many web designers realize that simplicity is what visitors want in a website, which is why the current trend in navigation bars is gravitating toward using text links as opposed to the graphic interfaces or Java applications.

One of the most popular ways to navigate a website now is through the use of drop down menus. Drop down menus are popular because they offer superior functionality and ease of use while maintaining the integrity of the overall design.

Drop down menus are extremely easy for the average visitor to use and blend seamlessly into the website design. They also offer quick navigation of the entire site by being easy to access, yet still unobtrusive.

A growing trend is the use of mega menus. Mega menus are useful for navigating large websites that have multiple pages and sub-pages. Essentially, designers could create sitemaps with links to every page, but as sites become bigger - and more pages are added - these sitemaps become too big and too tough to navigate.

Another option would be for the designer to use dynamic drop-down menus or expanding menus, which would give readers access to any page on the site. However, the problem with these menus is that they can be tough to access, and since most require Java Script, some users will be left out in the dark.

Mega menus bridge the gap between simple menus and expanding menus. They’re easy to use and don’t suffer from the accessibility problems associated with some of the other navigation tools. Also, mega menus look good and can be seamlessly blended into virtually any site’s design. check out the navbar at http://www.webassist.com/

While your website can still function well using older style navigation bars, you might want to consider a switch in the near future. Your visitors will appreciate it.

No one can deny that designing a nice looking, easy to use website takes great skill, but is the finished product a work of art?

It’s a shame, but so many website designers focus solely on whether or not a site looks good without thinking about whether it functions properly. People can debate whether or not a painting works or not, but the same can’t be said for a website - it either works as it should or it doesn’t. And if it doesn’t, then all of the pretty aesthetics can’t save it.

This is why the top-tier web designers become like artists when they design a site. They take their talents, and combine them with the tools of the trade, to create something beautiful that functions seamlessly. It’s this merging of design and function that captures what it really means to be an artist.

Think of it this way: A painter can paint a picture of a building in such a manner that it looks like a photograph. It might look pretty, but what purpose does it serve other than to say, “Look, how good I can paint.” However, when a painter creates a work like The Mona Lisa, which people still debate about to this day, the work becomes art.

The same is true for website design. The design should not only be attractive to the eye, but it should be something of value - something that works. Anyone can learn to mix paints and to put something on a canvas that has some aesthetic value, but it takes a true master to make something that goes deeper than a mere image.

And if you spent just a half hour scanning the various websites on the net, you can see that not everyone is capable of going deeper than mere aesthetics. There are plenty of websites that look just fine, but fail to function in harmony.

Fine art requires the viewer to look deeper into the work. The Mona Lisa causes people to scan every brush stroke to figure out what da Vinci was trying to say. Likewise, a person can look beyond the graphics of a website and go into the code, which is where much of the mastery takes place. Great websites are often like great symphonies in that one extra note (or piece of code) would cause the whole thing to fall apart. It’s that fine balance that separates the websites that just look good from the websites that are great.

There are websites that go beyond the merely functional and become elegant creations that deliver the perfect balance between beauty and functionality, and it’s these websites that can be truly considered works of art.

So, what is art?

Art is generally thought of as something that has an emotional appeal to the person who’s viewing it. Art is something that can make you think or inspire you, which means that virtually anything can be art to certain people because it’s very subjective.

However, there are many websites that could be classified as art because they make you stop what you’re doing and stare at the screen in order to take it all in. Of course, once you take in all of the visual appeal, the website still has to work as designed. That’s the mark of a true artist: the combination of the visual with the functional.

What many people fail to understand is that web design isn’t easy because so many people can pull up a pre-designed template, or use a WYSIWYG program to create a simple website. This isn’t art; it’s more like painting by numbers. By the same token, you can’t learn a few codes, type them in and expect everything to come together. Good web design is a skill just like being an architect is a skill. Sure, you can draw a picture of a building, but without knowing how it all fits together - how to keep the structure from collapsing – all you have is a picture and not much else.

There are so many technologies that a web designer has to learn like HTML, (necessary, but won’t help you with the visual appeal) CSS, PHP, Javascript, SQL and many more. These are akin to an artist learning oils, acrylics, watercolors, gouache, as well as all of the various brushes, pens and pencils. You have to master them all if you want to develop something truly great.

Web design is an art because the designer must possess the skills of the visual and the technical, and must mesh those skills to create something that can be used (and appreciated) by everyone who comes by.

When you’re looking to have your website designed, don’t go for style over substance. There’s too much riding on how well your site functions for you not to hire a real website artist.